Performance of Top 5 Social Networking Apps on iOS in the UK for Q4 2023

As the year 2023 came to a close, the social networking landscape on iOS devices in the United Kingdom saw varied performances among the top applications. Sensor Tower provides us with a comprehensive look into the download numbers and weekly active users for these platforms.

Threads, an Instagram app witnessed a significant increase in downloads, starting the quarter with around 38K and peaking at approximately 198K in mid-December. The weekly active users fluctuated, reaching a high of over 1M in mid-October and ending the quarter with around 856K active users.

WhatsApp Messenger maintained a steady presence with downloads ranging from around 64K to a high of 159K in the last week of December. The app's weekly active users remained consistently high, hovering around 29M throughout the quarter.

Telegram Messenger also saw a consistent trend in downloads, with figures staying between 48K and 60K for most of the quarter, and a slight uptick to 57K in the final week. The app earned modest revenue, with a notable peak of around $25K in late November. Weekly active users were relatively stable, with a slight decline from 1.3M to 1.2M over the three months.

Facebook showed a mixed trend in downloads, starting the quarter at approximately 45K and spiking to 77K by year's end. Revenue for the app fluctuated, with a peak of around $67K in late November. Weekly active users saw a dip mid-quarter but recovered to over 15M by the last week of December.

Lastly, Messenger observed downloads ranging from 24K to 35K, with a noteworthy increase to around 58K in the final week of December. Despite negligible revenue figures, the app's weekly active users showed a rise towards the end of the quarter, reaching nearly 9.8M.

For more detailed insights and up-to-date app performance data, Sensor Tower's comprehensive analytics platform remains the go-to resource.